Increasing the bicycle use in the Netherlands is not an end in itself. The Tour de Force wants to use the “power of the bike” in order to give a substantial boost to a number of broad-based social ambitions at various scales.

I. Vital Netherlands, with vital citizens
II. Vital cities in vital urban regions
III. Vital rural area

I. Vital Netherlands with vital citizens
• Cycling, just like walking, is very healthy. It has a beneficial effect on obesity, cardiovascular disease, depression, and so forth. Workers are sick less often and older people stay healthy longer. Cycling is a simple recipe for a lack of exercise.
• The bike is a democratic means of transport. It provides accessibility to virtually everyone regardless of origin, age, and income. The bike promotes social participation and is an inexpensive solution to combat poverty in mobility.
• As car and public transport kilometres are replaced by kilometres by bike, this leads to less energy consumption, air pollution, CO2 emissions, and noise pollution.
• Netherlands is the number one cycling country in the world. With this title, it attracts more foreign tourists and it contributes to a sustainable image. In addition, the doors open for exporting bicycle products, knowledge, and services worldwide.

II. Vital cities in vital urban regions
• Cycling is a key to attractive, healthy, and climate-neutral cities: quieter, cleaner, greener, nicer and healthier to live, stay, and work
• The bicycle provides access to the economic centres. More cyclists equate to less moving and parked cars, and less pressure on public transportation.
• The bicycle is important for linking the sustainable regional functions (living, working, shopping, culture, health care, recreation, etc.).

III. Vital rural area
• The bicycle preserves accessibility in areas where distances are increasing and/or where public transport is diminishing due to shrinking population.
• Recreational cycling is a substantial contribution to the rural economy. The economy will benefit from increasing the amount and functionality of recreational routes.